Paid Ads Specialist-
We are seeking a Paid Ads Specialist to manage and optimize clients’ paid ad campaigns to maximize return on investment (ROI). The ideal candidate will be proficient in running campaigns across various platforms, including Facebook, Instagram, Google, LinkedIn, TikTok, and YouTube.
Key Responsibilities:
- Account Setup: Create and configure accounts on platforms like Google Analytics, Google Tag Manager, Google Merchant Center, Google Ads, and Google My Business.
- Strategy Development: Develop effective paid search strategies across social media, SEM, local ads, product ads, and display advertising.
- Keyword and Audience Targeting: Select keywords and target audiences to enhance campaign effectiveness.
- Budget Management: Monitor budgets, adjust bids, and optimize spend to achieve better ROI.
- Performance Reporting: Measure, report, and analyze campaign performance against ROI goals.
- Ad Copywriting: Write compelling and concise ad copy.
- Daily Optimization: Perform daily optimization and maintenance of ad accounts.
- Trend Monitoring: Stay updated with PPC and SEM trends.
- Reporting: Produce detailed reports and dashboards for management and clients.
Requirements:
- Experience: Proven experience as a PPC Executive or Digital Marketing Ad Specialist.
- Data Analysis: Proficiency in data analysis and reporting tools like Google Data Studio and Google Analytics.
- Digital Marketing Knowledge: Understanding of SEO, digital marketing concepts, and PPC platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, Bing).
- E-commerce Expertise: Experience with Amazon listing and ads management.
- Tool Proficiency: Working knowledge of Google Analytics, Google Tag Manager, Google Merchant Center, Google Ads, Google My Business, Facebook Ads, and Facebook Business Manager.
- Technical Skills: Basic understanding of HTML and XML is a plus.
- Communication: Excellent communication skills for managing both national and international clients.
- Analytical Skills: Strong analytical thinking and math skills.
Location: Vadodara, Gujarat (Onsite)
Experience: 4 to 5 + years